Employer: Wicker Connect
Industry:
Marketing & PR, Media and Communications
Location:
Lahore, Pakistan
Job Description:
• Develop strategies and apply tactical expertise to identify, assess, execute, and analyze incremental digital marketing opportunities designed to reach and engage target customer segments
• Daily Email campaign creation, email list segmentation and tracking performance using sophisticated email techniques to avoid spamming, html presentation is preferred.
• This role is accountable for lead targets, lead quality, “conversion, online traffic”, and consistent social media and website analytics.
• Manage Company’s all social accounts, optimize and enhance real traffic on consistent basis.
• Develop and manage digital campaigns within given timelines, keeping in view of maximizing ROI.
• Contribute to strategic planning and manage execution of digital display campaigns PPC, Banners etc, and also share post-campaign reporting and optimization.
• Hands-on experience of white-Hat SEO, Google Ad-word, and other Search engine marketing tools for optimizing company’s website.
• Develop digital campaigns and platforms for branding, such as creating tracking reports, authorizing website copy, as well as creating brand-compliant content to create a consistent tone and “look and feel” with all digital elements.
• Highly equipped to launch Mobile Marketing Campaigns when required, hand-on experience of Google Admob, social media mobile, games, location based, image ads and other mobile marketing tools.
• Execute strategies for online Brand Management, and secure reputation through sophisticated techniques.
• Ability to identify opportunities for continuous improvement.
• Creation of post-campaign performance analysis, improvement plans
• Monitor competitive and industry digital marketing trends, tools and resources
• Ability to produce interactive content like SEO, web, blogs, articles, E-Magazines.
• Complete understanding of Cost per Lead, proven track record of reducing cost per lead.
• Complete understanding, and practical experience of Cost of Customer Acquisition.
• Identify and improve website conversion rates on daily basis.
• Must improve click through rates on all digital marketing platforms including emails.
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