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| Job Description: |
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- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate .
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| Skills Required: |
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Working knowledge and real-world experience in planning, managing and executing social media initiatives .
Real-word experience planning social media programs that span owned (eg Blogs), earned (eg Facebook) and paid (sponsored tweets)
Knowledge of Digital Marketing current best practices and understanding of Digital production processes
Knowledge of social media legal guidelines, including, but not limited to WOMMA and “pay-per-post”
Knowledge of Strategic planning and processes for brand management and creative development, including research tools and evaluation of results, especially as related to 360 “Integrated Communication Planning”.
Knowledge of media strategy and planning options and the media role in integrated communication.
Strong negotiation skills as both a strategic advisor and direct negotiator for a broad variety of Interactive services
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