Consumer Insights Manager-Nestle Pakistan

• Support marketing and other relevant functions that ensure successful Brand Building. Providing them with analysis, insights and information that help understand the target who, what and why they do it

• Implement Market Research Tools in order to build the knowledge base to support internal stakeholders to understand deeply who is their target ,what they do and why they do

• Coordinate and Guarantee that the guidelines and standards are applied

• Conduct competitive and customer analysis to support business with relevant insights

• Work together with the Brand Builders in the validation process of hypothesis, concepts & communication (e.g. Big Idea Testing, pre-testing, STM, I&R concept testing) that support the decision making process 

• Track & Measure all indicators that explain the Brand Health and Performance among its target and support the measurement of the ROI

Education & Experience:

MBA, 3-4 Years of Cross-Functional Experience in Sales or Marketing

Skills Required:

• Excellent Project Management & Cross Functional Stakeholders Management


•  skill


• Commitment to strong work ethic, integrity and honesty


• Good communication skills


• Ability to multi-task


• Good analytical skills


• Very good knowledge of MS Excel, Word, Power Point


• Ability to manage stress and aggressive deadlines